Paola Pineda is a medical surgeon specialising in Medical Law from the Pontifical Bolivarian University of Medellin with a Master’s degree in HIV from the Rey Juan Carlos University in Madrid. Passionate about the study of the modulation of the endocannabinoid system and the uses of the cannabis plant. With 10 years of clinical experience accompanying more than 6000 patients. Founder of the Curativa Group in Colombia, dedicated to research and the design of personalised products that adapt to a personalised, more humane and empathetic medicine that takes into account the needs of each person and not the protocols that move away from the particularities and complexity of each patient. Convinced of the importance of education as a powerful tool to generate real changes that allow us to evolve while respecting nature and all of us who live in this world.